Amazon Prime Day: 13th & 14th October 2020 – Avoiding Disappointment through Informed Choices

Amazon Prime Day: 13th & 14th October 2020 – Avoiding Disappointment through Informed Choices

There are considerations for consumers when making purchases online at any time, but care should be taken during online events to ensure your purchases are safe and provide value-for-money. The impulse to purchase something straight away when we see a bargain is all too familiar for most of us. To ensure that our expectations are met, it is important to know what to do when things go wrong, and our rights as consumers in these situations.

Amazon Prime Day is an annual shopping event where items can be ordered at discounted prices online and like black Friday, there are offers available on products for a very limited period. Usually held on the 15th of June each year, but postponed due to the coronavirus pandemic, this will now be held on the 13th and 14th of October.

Amazon Prime can only be accessed by using an Amazon Prime account. This either requires you to be subscribed to Amazon Prime or utilise the free trial on these dates.

It is important for consumers to be aware of the differences between Amazon Prime and other Marketplace sellers when making purchases on Amazon Prime Day.


What’s the difference?

Amazon is an online retailer for various products.

Amazon Marketplace is an online shopping network where other retailers can sell products through the Amazon site.

Amazon Marketplace allows the sale of new and used items, whereas Amazon does not.


Comparing Prices

When making purchases online, it is useful to look at the prices of items that you are interested in elsewhere as a guide to ensure that you are getting value for money. This allows you to make an informed choice before making purchase.

Check that the new sale price is lower than alternatives, and factor additional charges, such as delivery and extended warranties into the decision

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